More Beer Brand Wars
You can tell that it’s Fall up here in the Great White North. The weather is turning cooler, the NHL preseason is in full swing and another trademark battle between Canadian brewery icons Molson and Labatts has started.
A recent report indicates that Molson Coors Brewing Company has launched a lawsuit in Canada’s Federal Court against Labatt Breweries of Canada, claiming that the mountain imagery in new ads for Labatt Kokanee beer infringes the copyrighted images that Molson uses on its Coors Light beer products in Canada. Molson is reportedly seeking $10 million in damages.
For its part, Labatts says that mountain imagery has been part of its branding for four decades and that the new graphics feature the same Kokanee Glacier that the beer is named after.
This entry was posted by Neil Melliship on Monday, September 21st, 2009 at 8:12 am and is filed under Branding, Case Law, Protection & Enforcement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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