Comments on: Creative Trade-marks for Wine http://www.trademarkblog.ca/creative-trade-marks-for-wine/ Commentary on Canadian Trademarks & Technology Law Tue, 16 Mar 2010 14:51:26 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Canadian Trademark Blog » Wine Trademark Trends http://www.trademarkblog.ca/creative-trade-marks-for-wine/comment-page-1/#comment-5665 Canadian Trademark Blog » Wine Trademark Trends Fri, 13 Apr 2007 21:49:44 +0000 http://www.trademarkblog.ca/creative-trade-marks-for-wine/#comment-5665 [...] We recently reported on the increased appearance of creative trademarks for wine, based on applications to the Canadian Trade-marks Registrar over the last few months.  Thanks to the creative talents of wine marketing trendsetters like B.C.’s own Bernie Hadley-Beauregard of Brandever Strategies, this movement appears to be continuing.  [...] [...] We recently reported on the increased appearance of creative trademarks for wine, based on applications to the Canadian Trade-marks Registrar over the last few months.  Thanks to the creative talents of wine marketing trendsetters like B.C.’s own Bernie Hadley-Beauregard of Brandever Strategies, this movement appears to be continuing.  [...]

]]> By: Canadian Trademark Blog » Real Estate Developers Embracing Trademark Protection? http://www.trademarkblog.ca/creative-trade-marks-for-wine/comment-page-1/#comment-482 Canadian Trademark Blog » Real Estate Developers Embracing Trademark Protection? Thu, 23 Nov 2006 20:15:54 +0000 http://www.trademarkblog.ca/creative-trade-marks-for-wine/#comment-482 [...] A review of recent Canadian trade-mark filings indicates that some real estate developers in Canada are choosing to protect as trade-marks, not only their company or business names, but also the marks they have chosen for individual developments.  Reflecting a more conservative industry, these trade-marks are not as edgy or creative as some of the new wine industry trademarks.  However, in a competitive marketplace, this may change as developers start to see the benefits of distinguishing their projects from those of the competition and targetting specific categories of brand-conscious prospective buyers.  [...] [...] A review of recent Canadian trade-mark filings indicates that some real estate developers in Canada are choosing to protect as trade-marks, not only their company or business names, but also the marks they have chosen for individual developments.  Reflecting a more conservative industry, these trade-marks are not as edgy or creative as some of the new wine industry trademarks.  However, in a competitive marketplace, this may change as developers start to see the benefits of distinguishing their projects from those of the competition and targetting specific categories of brand-conscious prospective buyers.  [...]

]]> By: Steve Matthews http://www.trademarkblog.ca/creative-trade-marks-for-wine/comment-page-1/#comment-75 Steve Matthews Wed, 20 Sep 2006 22:57:34 +0000 http://www.trademarkblog.ca/creative-trade-marks-for-wine/#comment-75 This is a great list Larry. I can imagine those in the Wine business finding it very valuable for tracking what's coming 'down the pipe'. Creative branding, yes, and perhaps a competitive intelligence angle too -- further evidence of increased market pressure from Australia? I suppose we could go down to our local wine shop and figure that one out :-)... though it is an interesting technique to know what one's competitors are up to. This is a great list Larry. I can imagine those in the Wine business finding it very valuable for tracking what’s coming ‘down the pipe’.

Creative branding, yes, and perhaps a competitive intelligence angle too — further evidence of increased market pressure from Australia? I suppose we could go down to our local wine shop and figure that one out :-)… though it is an interesting technique to know what one’s competitors are up to.

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