Fruits of her Labour

In true David and Goliath fashion, Michelle Messina, a Canadian director of an educational short film Fruitful Sex, was successful in obtaining registration in Canada for the mark FRUITFUL SEX, despite Fruit of the Loom’s opposition to such application (coverage here). Included in the claimed wares for the mark were T-shirts, which Fruit of the Loom apparently felt would be confusing with their FRUIT OF THE LOOM mark. Ms. Messina was apparently self-represented against Fruit of the Loom, owned by Warren Buffet’s Berkshire Hathaway Inc.

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This entry was posted by Karen Monteith on Tuesday, January 9th, 2007 at 5:59 pm and is filed under Trade-mark Oppositions. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “Fruits of her Labour”

  1. LIKELIHOOD OF CONFUSION » Blog Archive » It was twenty years ago today on February 5th, 2007 10:10 pm

    [...] Apparently the companies were able to work out the core issues. The new agreement will naturally bear fruit for all concerned. Shoot me now. [...]

  2. Michelle Messina on February 26th, 2007 10:00 pm

    Hi Neil, Larry, and Karen:

    Thanks for the support.

    PS. The next trademark I will pay you a visit to avoid lengthy TM matters!)

    Sincerely,
    Michelle Messina