Olympic Trademark Legislation
The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) is seeking legislation from the federal government that will allow it to deal more effectively with persons who misuse Olympic marks. In its annual report released this week, VANOC explains that it is in discussions with Canadian government officials regarding a special legilslation to protect the Olympic brand. The intention is to reduce ambush marketing during the period leading up to the 2008 Beijing Games and the 2010 Vancouver Winter Games.
Such legislation is not new. Italy introduced such legislation prior to the 2006 Turin Winter Games.
This entry was posted by Larry Munn on Friday, October 27th, 2006 at 9:52 am and is filed under Branding, Protection & Enforcement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
6 Responses to “Olympic Trademark Legislation”
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I am about to publish a book of historical fiction with the title Golden Glory: The story of the world’s first Olympic gold hockey team.
Is it acceptable to use the word Olympic in the title without infringing on trade-mark and licensing issues?
[...] Quelle: Trademark Blog Canada [...]
Dear Colleagues,
“Such legislation is not new.” Indeed, it’s not. Germany does have a law protecting the words ‘Olympiade’, ‘Olympia’, ‘olympisch’ and their synonyms including these words in other languages.
Greetings from Germany
Dominik Boecker
[...] Protecting the official trademarks of the Olympic Games is proving to be an ongoing challenge for the organizers of the Beijing 2008 Games, as well as the Vancouver 2010 Games. We reported some time ago regarding possible new Canadian legislation. Beijing organizers are now threatening legal action against pranksters that are using the Internet to poke fun at several of the official marks of the Beijing Games. [...]
[...] An earlier blog reported that the organizers of the Beijing 2008 Olympic Games have threatened legal action against pranksters who mock the Olympic brand through the use of spoofs or parodies on the Internet. [...]
[...] The Canadian government has now come forward with new legislation to prevent unauthorized persons from marketing their wares and services in association the 2010 Olympic and Paralympic Winter Games. As noted in an earlier blog, similar legislation has been introduced prior to other Games, including legislation introduced by Italy prior to the 2006 Turin Winter Games. [...]