Roll Up the Lawsuit
Tim Horton’s Inc., known for Timbits and its iconic “roll up the rim” contest, has filed suit against CanWest Global Communications Corp., Standard Radio Inc. and a broadcaster, alleging that publications and broadcasts have damaged the Tim Horton’s trade name, brand and commercial reputation. The suit alleges that a CanWest news report stated that Canadian tax dollars were used to open a Tim Horton’s shop at the Canadian Forces Base in Kandahar, Afghanistan. A Tim Horton’s press release regarding the opening of the shop in Kandahar referred to it as a joint operation with the Canadian military.
According to a recent article regarding the lawsuit, a global brand consultancy firm last year valued Tim Horton’s brand as Canada’s sixth most valuable brand at $1.9 billion.
This entry was posted by Karen Monteith on Friday, March 16th, 2007 at 12:14 pm and is filed under Branding, Protection & Enforcement. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.