Top Brands – GOOGLE on the rise
BusinessWeek/Interbrand have released their annual ranking of the 100 Best Global Brands. COCA-COLA and MICROSOFT are ranked as number 1 and 2 respectively but GOOGLE has now broken into the Top 20 and is rising quickly.
Interbrand uses analysts’ projections, company financial documents and its own analysis to determine the rankings. To qualify for the list, a brand must derive at least 1/3 of its earnings outside its home country, be recognizable outside of its customer base and have publicly available marketing and financial data.
Not surprisingly, U.S. companies dominate the list. Once again, no Canadian brands made the list. Given the popularity of BLACKBERRY devices in the global marketplace (8 million subscribers according to RIM’s 2007 Annual Report), it’s interesting that this Canadian success story hasn’t yet made the list. Apparently, ROYAL BANK OF CANADA would have made the list except that it didn’t meet some of the criteria, including the requirement that at least a third of its revenues must come from outside the company’s home country.
This entry was posted by Karen Monteith on Thursday, August 2nd, 2007 at 10:49 am and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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