You Can’t Judge A Wine By It’s Label…
… but you sure can increase sales, or at least improve visibility in a very crowded market. In a recent story in the Globe and Mail, the author discusses the well documented success of such British Columbia wineries as DIRTY LAUNDRY and LAUGHING STOCK, who re-branded with the help of local wine branding gurus Brandever Strategy Inc. The author then notes the recent attempts by more traditional French wineries, such as Bouchard Père & Fils, to capitalize on the trend away from more traditional wine labels, as a way to increase visibility and hopefully market share.
This entry was posted by Neil Melliship on Monday, April 6th, 2009 at 7:23 am and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.